By David Noonan
It is straightforward to be crushed by way of the sheer quantity of commercial books flooding the industry at the present time. much more daunting is the duty of weeding via them to discover the "golden nugget" of knowledge within. In Aesop and the CEO, David Noonan has simplified the method via supplying this well-researched primer of the main crucial recommendation from the best company books ever written. extra, in a smart melding of contemporary company experience and historical knowledge, he has used the animal-based tales of Aesop as springboards to release those 50 classes. either exciting and informative, Aesop and the CEO contains suggestion from recognized leaders equivalent to invoice Gates, Sam Walton, Donald Trump, and Lee Iacocca. the quick, easy-to-read vignettes conceal each element of company lifestyles: negotiations, hiring and firing, mergers and acquisitions, advertising and marketing and revenues, and daily management.
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Extra resources for Aesop and the CEO: Powerful Business Lessons from Aesop and America's Best Leaders
Aesop and the CEO: Powerful Business Lessons from Aesop and America's Best Leaders by David Noonan